MARTINSVILLE — FBF Originals LLC — also known as For Bare Feet Inc, formerly of Helmsburg — has been named a licensee of the Alliance of American Football.
FBF, a manufacturer, distributor and retailer of licensed and novelty socks, is now producing socks of all eight AAF teams that will soon be available for purchase from retailers. The football alliance is a new professional league that kicked off its inaugural season Feb. 9. Teams are the Atlanta Legends, Arizona Hotshots, Birmingham Iron, Memphis Express, Orlando Apollos, Salt Lake Stallions, San Antonio Commanders and San Diego Fleet. Games are broadcast on CBS, CBS Sports Network, NFL Network, TNT, and are live-streamed online on Bleacher Report.
FBF Originals is the longest-tenured sock licensee of the National Football League. It is also licensed with hundreds of colleges, the National Hockey League, NASCAR, several Fortune 500 companies and other businesses such as chocolate manufacturer Hershey, Wrangler and Mossy Oak, among others. FBF operates retail shops across the United States and offers its products for purchase online at forbarefeetshops.com.
