The Maple Leaf Performing Arts Center will now be known as the Brown County Music Center.
The Maple Leaf Management Group and the management group’s marketing committee met together in a joint session last Friday to pick a new name for the 2,000-seat music venue.
The Brown County Music Center will open its doors later this summer to visitors and locals alike looking to catch shows from different genres, like country and rock.
The decision was made to pick a new name after community members expressed concern about the previously approved name, Sundown at Salt Creek, due to its association with “sundown towns.”
Marketing firm the 360 Group presented both groups with six possible logos for the names “Maple Leaf Music Center” and “Brown County Music Center.” After three rounds of voting, the management group voted 4 to 3 to pick a logo for “Brown County Music Center.” The logo picked featured print from a Nashville, Tennessee company that also has done posters for the Bill Monroe Memorial Music Park.
“The naming process has been a good learning experience for all that have been involved,” said Jane Ellis, a member of the marketing committee, in a press release from the Brown County Convention and Visitors Bureau.
“We’ve gone through many steps working through the name, but we’re happy to land on one that is well-received and such a great way of getting the Brown County destination out there. We’re looking forward to moving the branding and marketing process ahead.”
The venue remains under construction with a tentative grand opening date of Aug. 24, according to the release.
Acts are “continuously” being booked. An official announcement will soon be made on who will perform at the venue including at the grand opening show, the press release states.
Tickets will go on sale after the acts are announced.